In lieu of current events, some of us have become even more aware of the importance of shopping local.  You can shop at Forget Me Not knowing we care and buy from companies that are good to the people that make our products! 
We are a small family-owned boutique, established in 1977.  Many of you shop with us already at Forget Me Not clothing store in Aptos located in the heart of the Monterey Bay in Santa Cruz county.  Now you can join us by emailing us your contact info and request, under the Visit Us page.  Just tell us what you'd like to be alerted about and we will send you all the latest news on your favorite FMN clothing and accessory lines.  You will be e-mailed photos of your favorites and ideas for great outfits.  Some of the local and/or ethically made lines that we carry are...

Cut Loose-Made in San Francisco.
Klaveli-Made in California, cut to order.
Wooden Ships-Family owned and run, practices Lean Production which is a no-waste approach. Made to order so no excess materials and product.

If you would like a more personal touch, let our family guide you through the hundreds of items we carry in our store. We can help you build your wardrobe and take care of all your needs.  Call for the Forget Me Not personal shopping experience and we'll help you find exactly what you're looking for!  Thanks for finding us!